‘Digital Marketing Strategy: An Integrated Approach to Online Marketing’ is a global book aimed at the digital marketing student and practitioner alike.
“A book of compelling quality” Damian Ryan, best-selling author
It is currently used as core text at a number of universities and other institutions.
“An excellent all-in-one text for today’s digital entrepreneur” Jonathan Gabay, lecturer and brand psychologist
Where this book is different to the other digital marketing books available today is in it’s focus on strategy. This is not a book aimed at teaching you how to set up a paid search campaign or write code. It does not serve as a “how to” guide but more as an aid to building out truly integrated and smart digital strategies no matter what your business goals.
“Essential reading for digital marketing practitioners at all levels” Emma Wilson, CEO, Harvest Digital
The book covers how to align with business strategy and brand, potential barriers, planning, budgeting, acquisition, retention, CRM, user experience, customer service, personalization, content strategy, tracking, measurement, user experience, transformation and presenting your strategy as well as looking at the core digital channels including SEO, paid search, display and social media.
“Very highly recommended.” Midwest Book Review, Wisconsin Bookwatch, The Business Shelf
The book is available now from the following places amongst others.
Simon has also contributed to other leading books including Understanding Digital Marketing and Understanding Social Media.